Groceries, anyone?
- Sally B. Philips
- Mar 6, 2023
- 5 min read
Updated: Mar 10, 2023


Vol. 4, No. 6 5 March 2023
MAJOR DISAPPOINTMENT
A member of the Commission wrote to me about going from market to market to find the family groceries. “I shop at different places. Milam, Target, Winn Dixie on 40 and 67, Publix. Depending what I want.”
That member has the money for gas, the funds for higher prices, and the time to tour the stores. Many of the residents of South Miami can only afford to tour the aisles of the Winn_Dixie to find the food their budgets allow. 16% of South Miami’s residents are retired. 14.7% of residents live in poverty. About 390 residents under 65 are disabled people, 1 in 7 residents lives in poverty, and 1 in 6 is retired.(1) Not all retirees are on a fixed income, but most are and many are seeing the value (that is, purchasing power) of their pensions and Social Security payments plummet as the cost of living goes up faster than any positive income adjustments. Some people rely on public transportation. Other health and environmentally conscious residents travel by walking and bicycling.
Looking at distances between the Winn-Dixie in South Miami and the one on Bird Road and Ludlam, for most of South Miami’s population, the South Miami store is closer.

Half of the households in South Miami have less than $67,110 to live on annually. A family that had $67,110 to live on would be paying more than a quarter of its income for rent. If that family were renting at the middle (median) rent, they would have less than $1000 per week for food, clothing, transportation, insurances, school supplies, out-of-pocket medical payments, phone, electricity, entertainment. I am able to live on that. However, I am a single, senior person who shops at a low-end grocery store and whose house has no mortgage. I wonder how well I would manage if I had several young children to raise. If half of the households in South Miami have less than $67,110 to live on, most of them do not have the disposable income that would cover their shopping at a high-end supermarket.

When comparing Census demographics (1), South Miami looks socially and economically different from its neighbors.
‘The Fresh Market Stores, with their carefully curated private label brands, high-quality prime beef, and local organic produce, target middle to upper-class families. In his 1991 book Marketing Channels, business professor and author Bert Rosenbloom explained that the target market for The Fresh Market includes “educated high-income consumers in wealthy neighborhoods.” ’ (2)

A friend of mine spent some time doing comparative online shopping at several grocery stores. These are her findings:

Comments